Let’s talk blogging for reselling marketing & promotion. In particular, setting up your blog calendar. To do so, let’s dissect the newly launched blog for our store, Fazoom.
THE BLOG SETUP
In our case, the blog is setup at our root domain, fazoom.com and is running WordPress. The web store itself is over at shop.fazoom.com and is running on Shopify. It doesn’t matter where your blog & store are located, nor which platforms you choose. You just need to make sure that you have a blog and that you have a place that people can purchase your merchandise.
THE BLOG CALENDAR GOAL
The goal of your blog should be gaining an audience (customers) and keeping them informed of what you’re up to. A big key to this is consistency so that your customers know what to expect so they can come back and watch for these updates. This is where a blog calendar comes in very handy.
Let’s take a look at our blog calendar for the initial blog launch.
Whenever we list new items to our Shopify store we will create a post showing what was added that day. This way customers do not have to stumble upon what’s new in the store and can easily see if there’s anything new that interests them.
In our case, this update will not take place every day, but only when something new is added. But this will typically occur a few times every week. In traditional retail, you will see this in the form of “New Release Tuesday” for music, movies & books.
PIN OF THE DAY
Since collectible pins are the largest category that we sell in (we actually started out as a large niche pin store prior to Fazoom), we publish a “Pin of the Day” post every morning featuring one pin that we have for sale. This guarantees that we have a new post every single day and also makes sure that the search engines keep an eye out to index the blog.
Mugs are another one of our focus categories and one that a lot of people love to see photos of. So every Monday we feature a new mug for that week.
Hats are also one of our focus categories so every Saturday we feature a hat. One week it might be a baseball hat, the next a beanie or bucket hat. You just have to swing by to find out.
Giveaways are a GREAT way to build up an audience and your mailing list. Because who doesn’t like freebies?! We will be running a new giveaway most weeks starting on a Monday, and these will run for two weeks at a time ending on a Sunday night.
Whenever we run a sale, offer a discount or have any other business news to share, this will be posted in our news section. While not overly exciting, everyone loves saving money.
Down the road, we will be adding additional features, including incorporating video into our blog posts. And our large selection of costume/fashion jewelry will be getting some love as well.
START YOUR BLOG CALENDAR TODAY
Now that you have an idea of what we’ll be doing for our own blog calendar, grab a pen and paper and brainstorm what you could do with your own inventory. Then if you don’t already have a blog, set one up! You can run one on your own domain or set up a free WordPress.com account. The important part is that you start so that you can build an audience of your own.