Reselling Tips Archives • Duckk

October 30, 2019 by Brian Leave a Comment

Setting Up Your Reselling Blog Calendar

Let’s talk blogging for reselling marketing & promotion. In particular, setting up your blog calendar. To do so, let’s dissect the newly launched blog for our store, Fazoom.

THE BLOG SETUP

In our case, the blog is setup at our root domain, fazoom.com and is running WordPress. The web store itself is over at shop.fazoom.com and is running on Shopify. It doesn’t matter where your blog & store are located, nor which platforms you choose. You just need to make sure that you have a blog and that you have a place that people can purchase your merchandise.

THE BLOG CALENDAR GOAL

The goal of your blog should be gaining an audience (customers) and keeping them informed of what you’re up to. A big key to this is consistency so that your customers know what to expect so they can come back and watch for these updates. This is where a blog calendar comes in very handy.

Let’s take a look at our blog calendar for the initial blog launch.

NEW LISTINGS

Whenever we list new items to our Shopify store we will create a post showing what was added that day. This way customers do not have to stumble upon what’s new in the store and can easily see if there’s anything new that interests them.

In our case, this update will not take place every day, but only when something new is added. But this will typically occur a few times every week. In traditional retail, you will see this in the form of “New Release Tuesday” for music, movies & books.

See https://fazoom.com/category/new-products/.

PIN OF THE DAY

Since collectible pins are the largest category that we sell in (we actually started out as a large niche pin store prior to Fazoom), we publish a “Pin of the Day” post every morning featuring one pin that we have for sale. This guarantees that we have a new post every single day and also makes sure that the search engines keep an eye out to index the blog.

See: https://fazoom.com/category/lapel-pins/.

MUG MONDAY

Mugs are another one of our focus categories and one that a lot of people love to see photos of. So every Monday we feature a new mug for that week.

See https://fazoom.com/category/mugs/.

HATURDAY

Hats are also one of our focus categories so every Saturday we feature a hat. One week it might be a baseball hat, the next a beanie or bucket hat. You just have to swing by to find out.

See https://fazoom.com/category/hats/.

GIVEAWAYS

Giveaways are a GREAT way to build up an audience and your mailing list. Because who doesn’t like freebies?! We will be running a new giveaway most weeks starting on a Monday, and these will run for two weeks at a time ending on a Sunday night.

See https://fazoom.com/category/new-giveaways/.

NEWS

Whenever we run a sale, offer a discount or have any other business news to share, this will be posted in our news section. While not overly exciting, everyone loves saving money.

See https://fazoom.com/category/fazoom-news/.

FUTURE

Down the road, we will be adding additional features, including incorporating video into our blog posts. And our large selection of costume/fashion jewelry will be getting some love as well.

START YOUR BLOG CALENDAR TODAY

Now that you have an idea of what we’ll be doing for our own blog calendar, grab a pen and paper and brainstorm what you could do with your own inventory. Then if you don’t already have a blog, set one up! You can run one on your own domain or set up a free WordPress.com account. The important part is that you start so that you can build an audience of your own.

April 15, 2019 by Brian Leave a Comment

Doing Inventory

Taxes are due today, so while procrastination is center stage right now I decided to take the weekend off from blogging and listing and tackle something that I abhor but has to be done to make sure things run smoothly. Inventory.

Warehouse Learning Grounds

Back when I was in college I worked in a photo supply warehouse. Yeah, back when film was still a thing and the owners told me that digital was a “fad”. They went out of business some years back.

Anyway, this is where I cut my teeth to the whole world of inventory management and order fulfillment. The bin location model in place there is the same one that I use for my own mini-warehouse today. And if I had to, I know how to ship Haz Mat and entire skids of merchandise.

But back then we had catalogs with words. Not a bunch of photos. And very few one-off items ever made it into the system unless it was an auction pick up. The inventory system itself was all command line as well, and as I said, no pictures. You’d match up SKUs and part numbers if you weren’t sure, then someone else would double check it. Simpler times indeed.

To my point, inventory was something that we did once a year in January and everyone in the entire company came in over the weekend to do it. As time went on I somehow got elected to be the one to do inventory ALL YEAR LONG. Sure, it’s easier for someone who knows the entire catalog in-and-out to do something like that. But man was it tedious.

My boss would hand me a printout on continuous green bar computer paper (affiliate link) that we used in our wide dot matrix printer as I arrived to work. That printout was of a number of warehouse sections which when I wasn’t pulling and packing orders I would double check and update our inventory as needed. Did I mention how tedious that was?

Looking back on it, that was a great experience though. And it certainly comes in handy with reselling. I only wish that I had a proper warehouse space to do it out of. Someday.

Do you do inventory checks? If so, how often?

March 28, 2019 by Brian Leave a Comment

Spring Cleaning: Remove The Death Piles & Trash!!!

A person in Salem, New Hampshire started a printer recycling business last year, which clearly got out of hand in a hurry. As seen in the video clip below, the waste from this business can be seen all over the backyard.

This is a great reminder to us all, myself included, that as the weather is getting nicer to clean up your death piles AND your trash piles. I started my spring cleaning last week and will probably have a yard sale before trashing or donating what I don’t want to bother listing online.

Officials: Massive trash pile outside Salem, NH home a public health hazard

March 15, 2019 by Brian Leave a Comment

How to Send Offers to Buyers on eBay (2019 Spring Update)

Recently eBay started rolling out a “Send offer to buyers” feature, but eBay being eBay, this isn’t very easy to access from the Seller Hub.

Never fear, simply bookmark ebay.com/mys/overview and you’ll be taken to the new “My eBay Selling Overview” page.

The Send offer to buyers section will display a few items that you can send offers on. As you go through these the page typically adds additional items with watchers that you can send offers to as well.

The Send offer to buyers page looks like the screenshot below. Simply add a price and add a message if you’d like, then click on the “Send offer to buyer” button. Rinse and repeat.